Why The Apple Shop Is The Most Awful Location To Acquire Your New Apple Iphone 11

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Apple Shop in Aventura, Fla.

(Photo: Jason Perlow)

I lately went along with 2 of my buddies to the Apple Shop in Aventura, Fla., to capitalize on the decreased rates on the apple iphone 8 and also XR prior to the launch of the apple iphone 11.

While I motivated them both to do this from another location by utilizing the Apple Shop application on their tools to finish an order and also implement a mail-based trade-in, as I provided for myself with the 11 Pro Max in the present upgrade cycle, they intended to enter individual. I had actually never ever been to the Aventura Shopping mall area, so I intended to see simply what it would certainly resemble, as well, on the eve of the apple iphone 11 launch.

The shop itself is lovely. It inhabits a spacious room, on 2 degrees, including an amphitheater with significant glass home windows right into its layout. As a retail room, it is most likely among Apple’s finest display shops. If you’re ever before going to the higher Miami location, I motivate you to examine it out; it’s lovely.


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We arrived at 6pm after having a fast round of satisfied hr Mai Tais at the Grand Lux Coffee shop nearby. The shop was beginning to fill out, as individuals appearing of job were submitting in to do their apple iphone XR and also apple iphone 8 upgrades from older designs.

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Apple Aventura shop flooring

(Photo: Jason Perlow)

I also reached see one female generate her timeless apple iphone 5 and also needed to function as interpreter in Peruvian Spanish for the retail rep that was dealing with her. That little phone alongside my apple iphone XS Max was absurd (like Bambi vs. Godzilla).

The retail representative was extremely fitting and also dealt with my 2 buddies, Dakotah and also Bobby, throughout the whole procedure. After selecting apple iphone XRs for both — one in Coral reefs (orange) and also the various other in Item Red — it was time to do the acquisition and also trade-in.

Bobby intended to do his trade-in and also fund the acquisition with his brand-new Apple Card. He tried to do it numerous times, making use of the CVV code suggested in the Pocketbook application. Each time, the card was declined, making use of the physical card itself. The retail flooring associates implementing the professions need to utilize a certain charge card incurable situation for an apple iphone, which seems a version that is numerous years of ages, potentially a iPhone 7 or even a iPhone 6. While it supports NFC and Apple Wallet, they aren’t using a specially-designed app to transact with Apple Wallet in the store, and it doesn’t appear to be Apple Pay-optimized. 

Bobby ended up having to use a different physical card, as did his husband, Dakotah, and they had to do the financing through his wireless provider, AT&T, for the transaction to work. We spent about 15 minutes on this just trying to figure out how to get through the payment. Apple needs to upgrade the terminal payment infrastructure, especially for Apple Card and Apple Pay users. And for financed customers, the workflow needs to be better understood on the retail floor so that any potential hiccups can be mitigated. Ideally, the financing should be taken care of by Apple Card itself and not through a carrier.

Once we got payment out of the way, it was time to do the data transfer. Data transfer within an Apple Store is always a burdensome process, especially during a significant upgrade period, because a large number of customers are in the store and are attempting to share a single broadband connection. 


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I am not sure what a standard Apple retail store broadband connection is, but when you have 200 or possibly more customers inside an Apple Store, and most of these folks are attempting to back up and then sync data across to a newly provisioned iPhone, it’s awful. Apple needs some in-store caching server appliance for doing backups and restores, instead of having to go out to the ‘net and iCloud to do it. 

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Apple Aventura amphitheater

(Image: Jason Perlow)

Now, I’ve written about these issues before, and Apple has done very little to do anything about it since. In my opinion, if you know what kind of iPhone you want to upgrade to, for Pete’s sake, do not go into an Apple retail location, especially on an upgrade weekend, because it is pure madness. 

Smartphones

Use the Apple Store app on the device or in the browser on your PC/Mac to purchase the phone, which is all set to work with your payment method of choice, and opt to do an upgrade and swap from the other phone at home. Apple will, in turn, ship you a return box for your old phone, and you get to do this entirely at your convenience, with your broadband connection. That gives you the ability, at your leisure, to make sure all your data and apps have come across the way you want prior to returning the old device. 

But my experience at this Apple Store was a double whammy. Not only was it a big weekend for iPhone purchases, but it was also iOS 13 update day — and that means that, from the very moment a new iPhone boots up, if it hasn’t been upgraded from iOS 12 to iOS 13, it will prompt you to do so. iPhone XR and iPhone 8 are both older stock, with iOS 12 preloaded, and are not refreshed to iOS 13 in the retail stores before the sale. 

That’s a 2GB download for most folks, and some people may have to do that twice because the old phones they were about to trade in would also prompt the upgrade if they hadn’t done it earlier that day. And because Apple doesn’t appear to be caching that download in the store, you guessed it: Everyone has to download it over that same pipe. It is a nightmare.

To top it all off, while you are sitting at the tables doing the phone restore process to transfer your junk, the Apple Store doesn’t provide you with an ideal way of charging the new or old phones. Most of the phones come out of the box nearly dead and need a power source to do the iOS upgrade and data transfer. 


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Apple lets you use the puny and slow 5W USB-A to Lightning charger that comes in the box, rather than providing you with USB-C to Lightning cables and USB PD power bricks, which would juice the phones so much faster. 

Fortunately, I brought my Zendure SuperTank dual-port USB-PD battery with me, and my Anker PowerLine II USB-C to Lightning cables and was able to assist. You should have seen the look on faces of the harried retail store folks when I pulled that thing out. The new iPhone 11 phones come with an 18W USB-C to Lightning bricks and cables, but if you opt for an apple iphone XR or iPhone 8, you’ll want to bring your own or buy the ones they have in the accessory section at the store.

Bobby and also Dakotah were still dealing with the upgrade and transfer issues at 9: 30pm when I left the shop. I was dehydrated and also hungry, and also I needed to go. I saw a lot of miserable and also tired folks, not to mention a lot of kids, all of whom were on the edge of meltdowns at the time I was high-tailing it.

Are you planning to go into an Apple retail store, or are opting to do the iPhone swap at home? Talk Back and also Let Me Know.

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